SEO is a fantastic tool for improving the traffic on your website, so picking the right words and phrases will help your traffic grow. The research you conduct will affect every other SEO factor so it is important to take your time with this part.

The keywords are the epicenter of all SEO campaigns and will help you track your progress. Doing the research will also help you understand the desires of your target market.

You will see what they are searching for and what pathways they go down. SEO research is the market research of the 21st century.

Where To Start?

The ideal outcome of your research is to end up with a list of keywords that are relevant and targeted to your desired audience. Once you have this, you can start your strategies, but you can’t start before then.

Brainstorming is the perfect place to start – take a moment to think of topics related to your business. If you run a café then you would be looking for things like customer service, social media marketing, and providing a service.

How Do I Find The Words?

Once that list is complete, type the topics into Google and see what suggested words follow the topic e.g. social media marketing is followed by course, agency, strategy. These are all keywords that have been searched enough times that they popping up.

However, plenty of people know to search for keywords there so it’s time to get creative – have a look on YouTube as that is the unofficial teacher of the modern world. There is a video for every topic and it is a trusted source of information.

Successfully cracking that market would be a lucrative achievement. Don’t stop there – there is a ‘searches related to’ section at the bottom of Google just waiting to be tapped into as well as other platforms.

Reddit is a great asset to any business who knows how to use it and Twitter is the best way to see what is trending. Wikipedia just hands you lists of keywords on every page you click on; go big, go bold and find everything you can relate to your business.

Websites Can Assist The Process

After you have spent a few or many hours trawling the internet for answers, it might be helpful to also look on targeted websites. One that can be very useful is Ubersuggest as it generates keyword ideas from search suggestions and will give you data.

However, Google’s Keyword Planner is the most reliable source and it gets the data straight from their searches. Despite it being designed to help with ad campaigns, it is also great for getting lists of keywords.